Why Luxury Cosmetic Brands Prefer Rigid Boxes (The Real Reasons)
Walk into Sephora, or Harrods if you’re in London, and pick up the most expensive serum on the shelf. Odds are it’s sitting in a rigid box. Same with most high-end perfume and a good chunk of luxury skincare, and that’s not an accident. That’s why so many luxury cosmetic brands stick with rigid boxes. […]