How Packaging Design Impacts Customer Perception in eCommerce
Online, nobody gets to pick your product up before paying for it. They scroll some photos, hit buy, and three days later there’s a box on the porch, so that box ends up being the first thing from you they ever hold. So packaging design moves customer perception a lot more than most new brands […]
How to Reduce Packaging Costs in eCommerce Without Hurting Brand Quality
Want to reduce packaging costs in ecommerce without the box looking cheap? Shrink it first. Before you touch print or board or anything else, get the box down to the size of the thing inside, because right-sizing almost always saves more on shipping than any discount we could ever give you on the box itself, […]