Rings, earrings, necklaces, the odd bracelet set. We box it in rigid board, paperboard or kraft with an insert inside (slots, a tiny pillow, a card) so nothing slides or knots up, then foil or an emboss if you fancy it. Small brands, this is the box people keep.
Your time is very important to us so we have kept it short.
Most jewelry gets bought as a gift, so honestly the box carries half the moment. Custom jewelry boxes keep the piece from getting scratched or tangled on the way, sure, but they’re also the thing your customer is holding for those two or three seconds before the lid comes off, when they’re kind of excited and don’t know yet what’s inside.
Who buys them from us? Independent makers, mainly. Etsy shops and studio jewelers, boutiques, quite a few permanent jewelry businesses lately, and now and then a bigger fashion line. They usually show up after a bad run with stock boxes that swallow a tiny stud, chains that arrive as a little ball of knots, and a box that looks just like the next seller’s.
Every kind of piece wants a different inside. Rings? A slotted foam or velvet pad that pinches the band. Studs push through a printed card or a small pad with holes, and necklaces either lie flat in a longer box or hang off a card in a square one (pendant up front, chain tucked behind, which is the neat trick most people don’t know about), while bracelets and bangles wrap around a pillow or drop into a round cutout.
Nail the insert and the piece shows up looking the way it did on your bench. Miss it? A fine chain turns into a knot somewhere over Kansas. So we size the outer box and the insert as one job, which keeps a ring box from being weirdly huge and gives a necklace enough length to lie without a fold. There’s a list of the usual sizes in our guide to jewelry box dimensions by piece type, and if you only sell one thing, have a look at our earring boxes or the necklace packaging boxes.
Rigid is the heavy one. Thick chipboard wrapped in paper, and you feel it the second you pick it up, so it’s our pick for fine jewelry, engagement rings, anything that’s clearly a present, and people go either magnetic flip or drawer about evenly. Paperboard costs less and still looks smart. For fashion jewelry at a lower price point we’d lean that way, because a cheap bracelet in a pricey box just eats your margin.
Kraft has that handmade look a lot of studio brands already have. Light, too. Ship forty little orders a week and you’ll notice. Plenty of makers start in kraft and add a rigid box later for the pricier pieces, and the same insert can go in both, so nothing’s wasted.
Gold foil on black or navy. We do it every week. Still works. Silver on white is cleaner and a bit more modern, and blind embossing (a raised logo, no ink at all) is quiet but people run a thumb over it and go “oh”. Soft-touch? Sort of velvety, people like it. And a tight insert really wants a ribbon pull, or your customer ends up digging at it with a fingernail.
Inside, it’s velvet or suede style if you’re going classic, but a printed paperboard insert with your logo on it is cheaper and, to be fair, looks more current. Some people print a thank you note under the lid too. Our designers lay all of it out free and check your artwork before the digital proof goes to you. More styles live in the jewelry packaging collection.
Minimums are low, often around 50 boxes depending on the style, which is a sane number for a small maker. Production takes 10 to 12 business days once you approve, and ground shipping anywhere in the USA is free. Send us your piece sizes and we’ll put a quote together.
Use a card or pad with a slit for the pendant and a little notch to tuck the chain behind. Really long chain? Go for a longer box and let it lie flat.
Yep, a small square box handles both, you just swap what’s inside, ring slot pad for one and earring card for the other.
Either is fine inside a padded mailer. Rigid takes a squash better, though, so for fine or pricey pieces that’s where we’d go.
Brands ordering these often look at bracelet boxes, custom rigid necklace boxes gold foil logo printing, custom printed necklace packaging boxes and custom earring boxes as well. You can see the full range in jewelry packaging, and our guide to jewelry box sizes helps with sizing.
