It’s a clear plastic bubble heat sealed to a printed card, and we mostly make them for lipsticks and mascara, brushes, nail tools, that sort of small beauty kit. Shoppers see the actual product, the card does your branding and directions, and a hang hole puts it on a peg wall.
Your time is very important to us so we have kept it short.
Beauty products get picked up, turned over, sniffed at and put back about a hundred times before anyone buys them. Custom cosmetic blister packaging handles that pretty well, since there’s a clear plastic bubble holding the item still and a printed card behind it with your brand and directions, and the whole pack can hang on a peg or stand on a shelf without anybody having to open it to see inside.
Who uses it? Drugstore beauty lines, nail tool brands, brush companies, people selling small kits. Most of them switch because of theft and tampering, to be honest, because a loose lip gloss in a tuck box is easy to open in an aisle and a sealed blister makes that obvious.
Two parts. The blister is thin clear plastic, usually PET or PVC, heat formed into a cavity shaped around your product, and the backing card is printed paperboard (often SBS, for bright color) with a heat seal coating on it so the plastic bonds down. It’s the same idea as our blister card packaging for other stuff.
There’s also the slide blister. Here the card slides into folded edges on the plastic instead of being heat sealed, which honestly is easier if you’re putting small batches together by hand at a kitchen table, and you can see it on our slide blister packaging page.
This is where good blister work shows. A lipstick tube wants a snug rounded pocket so it doesn’t spin around, while brushes want a long channel with a bit of air around the bristles, because squashed bristles look awful by the time the pack sells. Nail kits we split into pockets. Otherwise clippers chew up files.
Mascara and gloss are the tricky ones, because if the plastic sits tight on the cap it can twist it loose somewhere on a bumpy truck ride and then there’s a smear of product sealed inside the pack where you can’t wipe it, so we leave a little room at that end. Nobody buys a smeared one.
Honestly the card is your whole sales pitch. Logo up front with the product name and shade, maybe a line about what it does, then directions and ingredients and the barcode on the back. Shade numbers? Bigger than you think. People scan a peg wall from a step away, fast. Planning cartons for the same line? Our standard cosmetic box sizes guide is handy.
Our pick is usually matte lamination (glossy cards glare under those bright store tubes), maybe with a spot UV logo on top, which gives a little shine but doesn’t fight the plastic. Then you choose how it sits. A euro hang hole for pegs is the normal thing, or we fold a base into the card and it’ll stand on a shelf as well.
Minimums are low, often around 50 units depending on the style, and the per-unit price falls as you order more. Our team sets up the card dieline and the blister shape and lays out your artwork for free, then checks your files and sends a digital proof. We’d really suggest a physical sample (just ask), so you can try the fit with your actual product.
Production is 10 to 12 business days after proof approval, and ground shipping in the USA is free. There are more styles in our custom blister packaging range, or just send us your product for a quote.
Sure. We can form several cavities in one blister, which works nicely for lip kits, brush sets and nail care kits.
Heat sealed ones usually need a tear or a snip. Slide blisters open by sliding the card out, so they reclose easier.
It can. Fold a base into the card and it stands up, and you can still keep the hang hole for pegs.
Building a full product line? Take a look at slide blister packaging, pharmaceutical blister packaging, blister card packaging and plastic blister packaging. Everything in this range is listed under custom blister packaging. Not sure about size? Read cosmetic box sizes.
