Small printed display boxes that sit by the register and hold your product in a neat branded tray. We make them for lip balm, candy, snacks, cosmetics and other grab-it-while-you-wait items, in corrugated or paperboard, shipped flat or as a closed carton. Low minimums, free US shipping.
Your time is very important to us so we have kept it short.
The bit of counter next to a till is tiny, and every shop owner guards it like a parking space. Get a spot there and custom counter display boxes are what you put in it, basically a small open box with a tall back panel, full of your product, at hand height while somebody waits to pay. Oldest impulse trick there is. Still works.
We make them for snack and candy brands, lip balm and skincare makers, phone accessory sellers, CBD brands, gift shops. Some arrive at the store as a closed carton that opens up into a display, and others come flat and get folded on site.
Most of them share the same bones. There’s a base tray and a short front lip, angled sides, and a tall back panel or header with your logo on it, and the lip is there so stuff doesn’t slide out but it’s low enough to grab over, while the header is what someone notices from a few feet away.
Size is a big deal here, to be honest. Make it too wide and it gets shoved to the back corner, or off the counter altogether, so we usually aim for a footprint about the size of a sheet of paper or smaller and keep the header from blocking the card reader. Small thing. Store staff notice.
Not sure if you want counter or floor? Our article on countertop vs floor display boxes lays it out.
Gum and lip balm weigh nothing, so SBS paperboard is fine for them. Jars, bottles, snack bags packed in tight? That’s when we switch to E-flute corrugated so the tray doesn’t sag, and if the display is going into a busy shop for months we’d lean corrugated anyway.
You can do two tiers as well. A stepped tray shows two rows (or two flavors) without eating more counter, which is a nice way to put a new flavor right next to your bestseller and see if it moves.
Print every surface you can see, inside of the tray too, because as stock sells down the inside starts showing and a plain brown base looks sad. Gloss lamination holds up to being wiped and knocked about. Matte feels softer and a bit more upmarket for skincare or chocolate, and foil or spot UV looks good on the header logo.
Lots of brands ship the display already filled. You pack the product in at your end, the whole thing goes into a shipper carton, and the store just lifts it out and sets it down (we can design that outer carton too). Our designers set up the dieline and lay out your artwork for free, check your files and send a digital proof, and a physical sample is there if you ask.
Send us the size of one unit and how many you want in each display. Minimums are low, often around 50 displays depending on the style, and the per-unit price comes down as quantity goes up. It’s 10 to 12 business days after proof approval (rush on request), with free ground shipping across the USA.
Small product, want a closed carton that turns into a tray? Have a look at our tear away display boxes. Lip balm brands tend to go for our lip balm display boxes, the wider range is in display packaging, and you can ask for a quote whenever.
Usually somewhere from 12 to 36. Enough to look full, not so many it hogs the counter.
Yes. We’ll design a shipper carton around it so the filled display travels safely and comes out ready to go.
For light stuff like lip balm or gum, sure. Jars, bottles or packed snack bags, we’d go E-flute corrugated.
Building a full product line? Take a look at custom display boxes, custom display stands, shelf ready packaging and retail ready packaging. Everything in this range is listed under display packaging. Not sure about size? Read types of display packaging.
