Cartons and sleeves for shadow palettes, single pans, even shadow sticks. We size them so the compact slides in without the mirror getting scuffed, print your shade names and swatches, and if you want some shine there’s holo foil or spot UV.
Your time is very important to us so we have kept it short.
People buy eye shadow on color. Period. They want to see the shades before paying, and then they want the thing to show up with no cracked pans and no scratched lid, which sounds simple until you ship a few hundred. That’s the whole job of custom eye shadow boxes, really, show the colors (swatches or a window) and stop the compact flexing, since flex is what actually cracks pressed powder.
Some of our clients are launching a first 9-pan palette out of a spare bedroom. Others do a limited edition every season. A lot of them sell through their own site and social media first, so the box needs to look good in an unboxing video as well as on a shelf.
Palettes are flat and wide and they bend way easier than you’d think, so squeeze a thin box and the compact flexes and, crack, there goes a pan. For the big 18-pan types we’d go a bit thicker on the SBS or just do a rigid sleeve. Singles and duos? A normal folding carton is fine.
Fit matters a lot here. It should slide in with a little drag, not just fall through, because a loose palette rattles around the whole trip and the mirror gets rubbed against the inside of the box. Send us the compact itself if you can, because hinge bumps and magnets often add a millimeter or two that isn’t on the spec sheet.
There are a few ways to let shoppers see the colors without opening the palette.
Swatches are tricky, to be fair. What the powder looks like on your monitor and what ink looks like on board aren’t always the same thing. We’ll send a digital proof, and if accuracy matters a lot, a physical sample so you can compare against the real product under good light.
Fancy finishes actually pay off on makeup. A loud rainbow palette? Holo foil. Soft-touch plus a gold foil logo feels pricey, and spot UV on a matte black box makes the logo gleam without adding any color at all, which we think is a really neat trick. Go easy though. We’d pick one star finish per box, since foil and spot UV and embossing all on a tiny lid just looks busy. An embossed pattern is nice too, you feel it right away.
The back panel is boring on purpose, ingredients and net weight, shade names, barcode. Our cosmetic box sizes guide covers typical palette dimensions. You might also like printed makeup packaging boxes for the rest of your line, makeup PR boxes for launch kits, and the full cosmetic boxes category.
A small window has very little effect. A large one on a wide palette box can make it flex more, so we usually recommend thicker board when the window is big.
Only if the compacts are the same outer size. If they differ, even by a few millimeters, a separate box size gives a much better fit.
Standard production is 10 to 12 business days after proof approval, with free ground shipping in the USA. Minimums are low, often around 50 boxes depending on the style.
Plenty of customers order this alongside custom hair spray boxes, custom printed bath bomb packaging boxes, luxury rigid cosmetic gift boxes and custom lip gloss boxes. More styles are in cosmetic boxes, and cosmetic box sizes covers the common sizes.
